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Bild ePaper

Read today Bild German ePaper published from Berlin, Germany

Bild Newspaper Information

The Bild, lit. Picture Newspaper; pronounced is a German tabloid published by Axel Springer AG. The paper is published from Monday to Saturday, while on Sundays, Bild am Sonntag (lit. Picture on Sunday) is published instead, which has a different style and its own editors. Bild is tabloid in style, although actually broadsheet in size. It is the best-selling newspaper outside Japan and has the sixth-largest circulation worldwide. Its motto, prominently displayed below the logo, is unabhängig, überparteilich (independent, nonpartisan). Another slogan used prominently in advertising is Bild dir deine Meinung!, which translates as "Form your own opinion!" (i. e., by reading Bild), a pun based on the fact that in German, Bild (more properly Bild'!, a short form of Bilde!) can also be understood as the imperative form of bilden, "to shape, to form".

Bild's nearest English-language stylistic and journalistic equivalent is often considered to be the British national newspaper The Sun—the second highest selling European tabloid newspaper—with which it shares a degree of rivalry.